How It Works
User testing is the systematic process of getting feedback about your app from people within your target demographic. Once your prototype is in the mid fidelity stage, we use a service that allows us to put your wireframe in front of potential users of the app who have no attachment to its success. This makes it so you can get honest feedback, and see from their actions where they get stuck, what they love, and what isn’t working.
WHO WORKS WITH YOU
You, the designer, project manager, and as many potential customers as we can get the prototype into their hands. The more feedback at this stage, regardless of whether it is positive or negative, is incredibly beneficial to the progress of the app and developing something that humans love to use.
WHY IT'S IMPORTANT
Benefits of this service
The major benefits of user testing is greater confidence that what you are building and how you are building it is resonating with your potential users. It also helps alert you of things that they don’t understand and perhaps can inform you of features that don’t need to be built. The end result of many of the user tests we do is a realization of what is not important.