Our blog
4 min read
How to Leverage Social Media to Boost Your App Downloads
With over 3.6 billion active social media users worldwide, social media is one of the most effective channels to promote your app and reach a wide audience. By leveraging social media, you can increase your app's visibility, drive downloads, and engage with potential users. In this blog post, we will discuss how you can use social media to boost your app downloads.
Selah Smith
Mar 23, 2023
4 min read
How Two College Freshman Got 40,000 Downloads With $0 In Marketing
Jorge Dickens and Jay Wadhwa went out to dinner with their friends one night. Rather than complicating the process by having everyone pay for their bill right there, Jorge paid $500 to clean up the tab.
Bruce Peck
Mar 13, 2023
3 min read
How Do I Get My App Into The App Store?
If you have developed an iOS app and you're wondering how to get it into the Apple App Store, you've come to the right place. In this blog post, we'll walk you through the steps to get your app submitted and approved for the App Store!
Bruce Peck
Mar 09, 2023
9 min read
The Epic Comeback
In August 1997 when Steve Jobs took the stage at Mac World wearing a black vest and a white turtle neck the audience erupted in ecstatic applause almost as if the Beatles had just landed at Kennedy Airport.
Bruce Peck
Mar 06, 2023
6 min read
5 Essential Tips for Creating Bug-Free Apps
As a software development agency, we understand the importance of delivering bug-free software. We know that bugs can cause delays, damage your brand reputation, and result in lost revenue.
Bruce Peck
Mar 02, 2023
5 min read
Where Software Bugs Come From And How to Squash Them
On September 9th, 1947 a team at Harvard was working on their Mark II computer, when it began to given them unexplained errors over and over.
Bruce Peck
Feb 27, 2023
5 min read
Surprising Things About How an App Really Works
When we press an app icon on our phone, we feel impatient if it takes more than a few seconds to load, and give up if it takes longer than a single minute.
Bruce Peck
Feb 20, 2023
5 min read
The History of Approachable Geek
In 2016, my business partner and I stood before a random college guy's front door swiping his credit card on our square reader. To be set up on four monthly dates, he paid us $15. As he closed the door, we remained professional, but moments later, we were pumping our fists and congratulating ourselves like we had won the Superbowl. I was even close to tears.
Bruce Peck
Feb 14, 2023
4 min read
Should you have software development done by a freelancer, employee or an agency?
If you’ve just begun thinking about developing an app you’ve likely started to explore your options on how you could get it created. And you’ve probably found that there are at least three options for getting it created.
Bruce Peck
Feb 09, 2023
5 min read
Why Building Your Own Custom CRM is Not as Bad as it Sounds
If Google was a hospital, and the search results were the doctor telling you what your options are, many people that have searched the terms “CRM for (insert specific company type)” have gotten the news nobody wants to hear…
Bruce Peck
Feb 07, 2023
2 min read
Should my small business invest in custom software?
As a small business owner, you're always looking for ways to streamline processes, improve efficiency, and stay ahead of the competition.
Bruce Peck
Feb 02, 2023
4 min read
Build a Business for the Future with ChatGPT
In 2007 Steve Jobs stood on the stage at Macworld and said the now famous words, “And we’re calling it, ‘iPhone.’”
Bruce Peck
Jan 30, 2023
5 min read
Is investing in 100k custom software worth it?
$100k?! For a piece of software?! Yeah. That’s not crazy. Most apps to get the MVP off the ground, at least when developed by a software development agency cost somewhere between $30k and $150k.
Bruce Peck
Jan 26, 2023
4 min read
What You Need To Know about Custom Software Development for your Small Business
When it comes to software solutions for your small business there is definitely no shortage of options. Hundreds of varieties of CRM's, e-mail marketing platforms, accounting tools, messaging tools etc. And many of them are powerful at what they do. The trouble when you reach a certain stage in your business is making them all play nice with each other.
Bruce Peck
Jan 22, 2023
5 min read
30 Ways to Market Your App
Marketing an app can be a challenge, especially in a crowded marketplace. However, with a solid plan and the right tactics, you can effectively promote your app and drive downloads. Here are some tips for marketing your app:
Selah Smith
Jan 08, 2023
2 min read
What is UX design and why is it important for an app?
If you’ve been chatting with software developers (perhaps even us) you’ve probably heard the terms “UX Design”, “the UI” or similar sounding acronyms starting with the “U” being thrown around.
Bruce Peck
Dec 29, 2022
3 min read
The In-App Advertising Business Model
Perhaps you’ve played your favorite game on your phone and seen the big full screen ads that pop up and try to tempt you into downloading another.
Bruce Peck
Dec 26, 2022
3 min read
Can an app developer see my credit card information?
We get questions about this all the time at Approachable Geek, and rightly so, your and your user’s financial information is extremely important to keep safe. So what is the answer?
Bruce Peck
Dec 22, 2022
3 min read
The Benefits and Challenges of a Two-Sided Marketplace Business Model
A two-sided marketplace, also known as a platform or multisided marketplace, is a type of online platform that connects two distinct groups of users and facilitates transactions between them.
Bruce Peck
Dec 18, 2022
3 min read
Which is a better language to build a hybrid app in, Flutter or React Native?
Flutter is an open-source mobile application development framework created by Google. It is used to develop applications for Android, iOS, Windows, Mac, Linux, and the web from a single codebase and is relatively young (it was released in 2018.)
Bruce Peck
Dec 15, 2022
4 min read
Pros and Cons of the Freemium Business Model
As part of our ongoing series about App business models (which if you haven’t read our previous articles, I would suggest starting with: 5 App Business Models That Actually Work.)
Bruce Peck
Dec 11, 2022
4 min read
How do I submit my app to the App Store?
As you well know, Apple’s App Store and Google’s Play Store are the duopoly that govern what can and cannot be put onto people’s phones, and many first time app builders are concerned about whether or not they can meet their criteria.
Bruce Peck
Dec 08, 2022
4 min read
Subscription App Business Models
Despite the hype around subscription based business models in recent years, they are nothing new. The milkman and the paper were available by subscription as early as the 1800’s.
Bruce Peck
Dec 04, 2022
2 min read
What is the process of building an app?
It all starts with an idea, and hopefully a good one. From there we meet with people to brainstorm out what they want to build. Then we get a rough estimate of what the project will entail, when we get the green light, we then start on the design process.
Bruce Peck
Dec 01, 2022
3 min read
SaaS Business Models: A Beginner’s Guide
SAAS stands for Software as a Service, it is where software is hosted on the cloud and is accessed via a subscription.
Bruce Peck
Nov 27, 2022
5 min read
How To See If Your App’s Business Model Sucks Before You Waste Years Building It
Ok, that may be a bit of an aggressive title for a blog post. But, it is accurate. I speak with entrepreneurs everyday, some brilliant, some crazy (don’t worry if you are a client of ours, we at least think you are one of the sane ones).
Bruce Peck
Nov 22, 2022
2 min read
How long does it take to develop an app?
When trying to determine how long it will take to develop an app there are a few factors that determine a project's length.
Bruce Peck
Nov 17, 2022
5 min read
6 Ways to Market Your App While on a Tight Budget
In college, a couple buddies and I decided to build an app. The initial estimation I was given for development time was 3 weeks... it took us 8 months.
Bruce Peck
Nov 13, 2022
3 min read
How much does it cost to build an app?
One of the most frequent questions we get asked at Approachable Geek, is, as you may have guessed, “How much does it cost to build an app?”
Bruce Peck
Nov 10, 2022
7 min read
5 App Business Models That Actually Work in 2022
It was Micheal Porter the transformative business strategist that said, “The essence of strategy is choosing what not to do.” And no where is that more true then when you are choosing a business model for your app.
Bruce Peck
Nov 07, 2022
6 min read
Custom Software Development vs. Off-The-Shelf. Which Is Best?
I was talking to a business owner of a construction company the other day. He was wondering if it would be better to go through the process of custom software development for his business or if they should stick with the off-the-shelf solution.
Bruce Peck
Oct 30, 2022
2 min read
Should You Build Your App Using Low Code Software Development or Custom?
When you think of a bunch of programmers hacking away in their basements late at night with strings of text in front of them on their computer screens. This is custom software development. It’s when you write things from scratch. Or a more boring formal definition of it is this:
Bruce Peck
Oct 19, 2022
4 min read
Should Your Software Development Be Done by a Freelancer, Employee or an Agency?
If you’ve just begun thinking about developing an app you’ve likely started to explore your options for how to get it built. In this article we’ll explore three of them.
Bruce Peck
Oct 18, 2022
4 min read
What You Absolutely Need to Know About Hybrid Software Development
When you go to write an application you have essentially two choices: First you can build the app using the language that the native platform has available. For iOS this is Swift and for Android you can use either Java or Kotlin.
Bruce Peck
Oct 16, 2022
4 min read
Why Care About Your Developer’s Company Culture?
Many people when they are looking for software developers look at things like reviews, the company website, and past projects. Which you definitely should do. But one thing that is much harder to see, and perhaps even more important is what the company culture is.
Bruce Peck
Sep 26, 2022
10 min read
3 Questions To Ask Before Making Your First App
Almost every week I have someone come up to me and say, “I have an idea for an app, what is the first step?” And my answer is always the same, “Quit.”
Bruce Peck
Mar 13, 2022
10 min read
6 Steps To A Push Notification Strategy Your Users Will Love
So your app is live (and if that’s not true check out this article), but you’re trying to increase how often people use the app. Push notifications are a powerful tool to re-engage your users and bring value to them, yet they are often underestimated and underutilized.
Bruce Peck
Mar 10, 2022
11 min read
A Start-To-Finish Guide To Designing Your SaaS App
So you’re planning on building an app? Maybe you’ve got a genius idea, but maybe you’ve never actually gone through the process of creating software before and perhaps it seems like a daunting process.
Bruce Peck
Dec 13, 2021
9 min read
5 Steps To Turn Your App Development Idea Into A Viable Business
So you have a great app idea… but can it be a real business? The reality is that without thoroughly vetting and planning your app idea, you’re likely to make a lot of preventable mistakes
Bruce Peck
Dec 13, 2021
9 min read
The #1 Mistake People Make With Their First App
So… You have a brilliant app idea that you are ecstatic about. You can’t go to sleep at night because you have too many incredible visions of the future rushing through your head. Your spouse is getting sick of hearing your endless recitations of how cool it will be once your vision is given to the world and you’re ready to begin executing.
Bruce Peck
Dec 13, 2021